My expertise as a user researcher and service designer spans over a decade of cross-industry practice, from healthcare and public sector to energy utilities, emerging technology, and organizational innovation. I've led research programs that have shaped product decisions, informed service redesigns, and changed how organizations understand the people they serve.
I approach research from sociocultural and behavioral perspectives, combining rigorous mixed-methods (diary studies, ethnographic field research, participatory design, service blueprints) with the kind of strategic synthesis that actually moves things forward.
What I bring?
A combination of breadth and depth. Twelve years across industries has given me a perspective that travels; each context brings its own complexity, but moving between healthcare, aviation, energy, and the public sector has sharpened my ability to find unexpected connections and bring fresh thinking to familiar challenges. That cross-contextual range shapes how I approach every new research problem. That perspective makes me a better researcher and a more useful strategic partner.
I'm self-aware, collaborative, and deeply committed to research integrity. I believe research is most valuable when it challenges assumptions, not just validates them and I design studies with that in mind. I'm comfortable working in new territory and Ifind my way forward in situations where the path isn't clear.
How do I measure success?
Here’s a simple formula-
Professional
Using the skills I learned + improving on them + learning new skills = creating an impact on the teams and organizations I work with.
Personal
Continue to challenge societal taboos + build healthier and meaningful relationships + motivate + mentor younger generation = contentment.
Here's how and why - The pivots that made 'Me'
Since a very young age, I have been drawn to the field of design. My childhood activities centered on creativity and craftiness. My family and society expected me to pursue a career in engineering or medicine, but I decided to pursue design instead.
This inclination led me to pursue fashion studies, psychology, home science, entrepreneurship, and English in high school. My time at a rehabilitation school observing and researching autistic children for my psychology assignment was particularly stimulating. Surprisingly, I was the only student in the first three courses.
I studied textile design as an undergraduate at the National Institute of Fashion Technology. I had a solid foundation in design thanks to a degree from a reputable institution, but I was eager to explore additional opportunities and potential.
I jumped at an opportunity to work at Facebook as an analyst, which introduced me to digital and social media. There, I gained experience in collaboration, working with diverse colleagues, and analytical skills.
My interest in design motivated me to become an instructor at a design institute. My time there was fulfilling. Introduced and taught design fundamentals and textile science to a class of 40+ students, tailoring delivery and instructional approaches to individual student needs. I volunteered to be a personality development coach in addition to my role as an instructor.
Having endured a personal crisis in 2018, I became a more resilient individual. It was an invaluable learning opportunity for me. Since then, I've been questioning societal taboos and analyzing problems from a systems level.
In 2019, I tested my entrepreneurial skills. During the pandemic, when the entire nation was placed on quarantine, I set up an online store and promoted it via social media. I designed and developed a collection of 250 products in three months.
I pursued a master's degree in human-computer interaction at the Institute of Design in Chicago as an outgrowth of my professional and personal experiences. By applying my experiences and the skills I have acquired, I add a multicultural perspective to the initiatives and teams on which I work.
