My expertise as a user researcher and experience design strategist spans over a decade of cross-industry practice - from healthcare and public sector to energy utilities, emerging technology, and organizational innovation.
I approach research from sociocultural and behavioral perspectives, combining rigorous mixed-methods inquiry with strategic synthesis. I'm as comfortable leading a six-month generative research program as I am facilitating a two-hour stakeholder alignment workshop and I believe the researcher's job isn't done until the insight has actually changed something.
What do I bring?
A rare combination of breadth and depth. My cross-industry background means I bring pattern recognition - I've seen how a hospital system and an airline and an energy utility all struggle with the same underlying human problem, just dressed differently. That perspective makes me a better researcher and a more useful strategic partner.
I'm self-aware, collaborative, and deeply committed to research integrity. I design research to find out what's actually true, even when that's inconvenient.
How do I measure success?
Here’s a simple formula-
Professional
Using the skills I learned + improving on them + learning new skills = creating an impact on the teams and organizations I work with.
Personal
Continue to challenge societal taboos + build healthier and meaningful relationships + motivate + mentor younger generation = contentment.
Here's how and why - The pivots that made 'Me'
Since a very young age, I have been drawn to the field of design. My childhood activities centered on creativity and craftiness. My family and society expected me to pursue a career in engineering or medicine, but I decided to pursue design instead.
This inclination led me to pursue fashion studies, psychology, home science, entrepreneurship, and English in high school. My time at a rehabilitation school observing and researching autistic children for my psychology assignment was particularly stimulating. Surprisingly, I was the only student in the first three courses.
I studied textile design as an undergraduate at the National Institute of Fashion Technology. I had a solid foundation in design thanks to a degree from a reputable institution, but I was eager to explore additional opportunities and potential.
I jumped at an opportunity to work at Facebook as an analyst, which introduced me to digital and social media. There, I gained experience in collaboration, working with diverse colleagues, and analytical skills.
My interest in design motivated me to become an instructor at a design institute. My time there was fulfilling. Introduced and taught design fundamentals and textile science to a class of 40+ students, tailoring delivery and instructional approaches to individual student needs. I volunteered to be a personality development coach in addition to my role as an instructor.
Having endured a personal crisis in 2018, I became a more resilient individual. It was an invaluable learning opportunity for me. Since then, I've been questioning societal taboos and analyzing problems from a systems level.
In 2019, I tested my entrepreneurial skills. During the pandemic, when the entire nation was placed on quarantine, I set up an online store and promoted it via social media. I designed and developed a collection of 250 products in three months.
I pursued a master's degree in human-computer interaction at the Institute of Design in Chicago as an outgrowth of my professional and personal experiences. By applying my experiences and the skills I have acquired, I add a multicultural perspective to the initiatives and teams on which I work.
