14 weeks
Skills: User research, Synthesis, Concept development, Prototyping, Communication design, Usability studies
University of Chicago Medical Center is scheduled to roll out a new type of healthcare delivery mechanism called Hospital at Home in January 2023, with the first pilot in November 2022. UCMC is partnering with ID to explore the communication opportunities such a new experience would offer to patients and caregivers.
Explaining a healthcare delivery mechanism is difficult at its core. Explaining a new type of care mechanism - such as Hospital at Home - is made even more complex. Providing the appropriate information at the right time in a reasonable manner via appropriate medium/format to patients and caregivers, in a way that reassures and delivers safe care, requires deep analysis and design considerations.
Explaining a healthcare delivery mechanism is difficult at its core. Explaining a new type of care mechanism - such as Hospital at Home - is made even more complex. Providing the appropriate information at the right time in a reasonable manner via appropriate medium/format to patients and caregivers, in a way that reassures and delivers safe care, requires deep analysis and design considerations.
